We see a future where every household & restaurant
in the UK eagerly anticipates the arrival of our revolutionary
potato products, transforming the way people perceive,
purchase and savor this humble yet versatile vegetable.

A fair price, supplied by a fair company where farmers are
rewarded for their eternal hard work and are proud to wear the F2F logo.

To become one of the first companies globally to become fully
carbon NEGATIVE, with investment into sustainable farming methods,
environment at the heart of its existence and a truly wholesome
product affordable for all.